The Yellow Pages has been with us long before most of us were born. Now that the Internet is slowly encroaching their territory, the Yellow Pages wants people to know how effective they are as opposed to their online counterparts. However, the online people say otherwise. In this war between Google vs Yellow Pages, who is right? Which is better?
Melbourne SEO Services, in an effort to answer once and for all which is better, conducted a survey in the streets of Melbourne and asked them questions such as: “How do you search for products and services you need?,” “What search engine do you use most?” and “How often do you use Google?”
The answer became clear once the results were tallied. A huge 53.85% of those asked said that they haven’t even touched the Yellow Pages the past year, while a unanimous 100% said they used google every day. Looks like Google wins hands down! So what do the Yellow Pages have over this Google vs Yellow Pages war? Very little. This survey by Melbourne SEO services is probably the best viral marketing video they’ve done in recent times. So be sure to check it out and vote for it to spread the word.
The survey however, is not all that points to the eventual demise of the Yellow Pages. According to SuperMedia, which is the United States’ Yellow Pages, profits in ’09 has suffered a huge decline. This will most likely continue to be the trend for the coming years as the Internet is slowly taking the place of the Yellow Pages as a source of information.
From all indications, it seems that Google has the advantage in this Google vs Yellow Pages war. Comparing the two, which would you choose? To search for something using a big fat yellow book that makes your eyes squint, or having just to type what you want and almost instantly get the results you need with the touch of a button? The Yellow Pages still have life though, the question is for how long? As long as people still use it, it will stay, but how long will this last? The number of readers are fast declining, so prepare for the end of the Yellow Pages soon.
People are not interested in the ins and outs of both, how they work, and other details. All they care about is getting what they need as easy and simple, and as fast as possible. With this, Google has the clear advantage. If you use a stopwatch to time how long it takes to look for an establishment using both methods, chances are Google will win every time. That is, of course, unless your Internet connection works at a snail’s pace and the establishment you are searching for is named “Aaron’s” then the Yellow Pages win there.
By any standards, Google looks to be the future of all things concerning information. Where the Yellow Pages was once king, it is now a distant second, even third place. If the future of books are threatened by the coming of the iPad and other technological marvels, what hope does the Yellow Pages have?
