Gain Leverage for Your Internet Business by Re-Using Content
Wikipedia defines leverage as “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.” The second component of that definition has the most applicability for internet businesses.
Leverage is generally described in either economic or mechanistic terms, but it applies much wider than that as well, including the world of internet marketing.
So what does “any influence” mean for our affiliate income businesses?
One of the fastest and easiest ways for an affiliate income business to maximize our profits is by re-using accessible content. Most of the ebooks currently advertised on the internet reflect content that has been re-used, although some may have been originally written as ebooks, most originated as a single blog post, or a response to a customer email, perhaps even some Frequently Asked Questions.
Within Finance, the leverage advantage is commonly written as a ratio of some kind, for example, a debt-to-equity ratio. Such ratios are useful for bookkeepers, but accountants are not the primary audience here.
How can we calculate the leverage advantage to be gained from re-using our existing content? Consider the following simplistic example : Assume that it takes you 10 hours to write a document for use with a single customer and then sell it to that customer for $50.00. You would have earned $50.00, but it would have taken you 10 hours to acquire that $50.00; effectively, you would have earned about $5 per hour (less than the current minimum wage) for your effort and made zero profit.
Assume, however, you take that same document (adapted to remove any customer-specific or proprietary information) and offer it as an ebook on the Net for $19.95, and that you finally sell 100 copies of your published ebook. You would have earned $1995, and if you subtract the $50 it cost you to create the first text minus another $5 to remove any customer/proprietary info, that would leave you with a much larger profit of $1940.00.
This simple example demonstrates the benefits of leverage, specifically the advantage obtained from re-using existing content.
Once we we’ve been introduced to the concept of leverage, we can learn how to apply it in many different ways to our affiliate businesses. This article has addressed one of those ways. Additional articles describe additional ways that home businesses can apply other types of leverage.
If you like what you’ve just read, and would like to learn how to use leverage to help put your income on autopilot, get the Infinite Income Plan here.
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