One of the better sites that we have used for our own real estate marketing efforts is Facebook. When appropriately implemented, realtors and brokers can expect to produce a good amount of leads as well as generate a massive following. Nonetheless, there is simply a significant difference between simply collecting “likes” for your page and genuinely converting traffic into leads.
Ultimately, you want to point prospects from the Facebook platform to one of your own lead capture systems. This makes certain that every person enters your funnel, where you can actually build relationships and ultimately make money. Though the timing of every approach varies, the idea is still the same. Today we will quickly examine our foreclosure based Facebook real estate marketing strategy.
With this particular model, there are a few lead capture elements which are executed throughout the process. First, a prospect will end up on your Facebook page where they are immediately presented with a proposal to “like” the content in return for an extensive foreclosure search. The majority of people consider this to be a very fair trade, since the tab immediately provides top quality results upon selection.
One service we personally love to employ for this is Realbird. Or it’s easy to incorporate your own IDX search into the process to generate similar outcomes. In order to make a customized landing tab, you can download the “Static Iframe” program via Facebook, which will permit you to post your own customized html.
Utilizing this Facebook real estate marketing system, a buyer will have the option to ask for a lot more details on specific homes by submitting their contact info towards the bottom of each listing. Therefore, you’ve now gathered at least a “like” to your page, and perhaps an opt in too.
For those who do not ask about any of the homes, a much more gradual technique is suggested. To begin with, it is advisable to send out a very quick and friendly personal message to your new followers welcoming them to the page.
This needs to be kept short and simple. For starters, thank each person for “liking” your page, then check if they’d be interested in attaining more real estate marketing updates by email. You could also try to find out what particulars they’re in search of, so you can add them to a VIP list.
Individuals who do not consent to these email messages should still be followed up with, nevertheless. The best approach for carrying this out is to submit frequent updates. Try various approaches with this strategy, like publishing particular listings, news, ideas along with other trends.
Show your target audience that you truly care, and over time they could learn to warm up to you. For even more details on how to implement this and other lead generation tactics, check out Real Estate Marketing right away!
