Start-ups and companies that are struggling in a very competitive marketplace obviously have a clear need to apply marketing strategies effectively in order to advertise their products. However, if a company’s products are already popular among people, then there is no need to advertise or market their products – unless they want to increase sales or fight off other competitors?! The reality is that advertising and marketing is the way of life for all businesses – even Google and Microsoft do it! In academics, the maxim is, Publish or Perish.
The business world equivalent is grow or perish. Companies that don’t focus on growing and improving their products and processes will be overtaken by new products and new competitors. Large trade shows like the Consumer Electronics Show (CES) or the Farnborough Air Show are clearly important events in those industries. There are opportunities every day, week, and month for most businesses to promote their products and services at smaller regional trade fairs, at chamber of commerce gatherings, bid conferences, and at a myriad of other small business meetings. Business meetings often take place with short notice or no notice at all; but it is very important that companies are prepared to take advantage of these opportunities.
Thus, there is a special niche for business presentation tools that are extremely lightweight and portable – briefcase size, sometimes. Savvy salespeople can enter small meetings and conferences with just a briefcase table top display boards under their arms, and if the opportunity arises, open up a professional looking display and make a solid presentation. Or they can attend the 3-4 hour chamber of commerce meeting every month with a small table top display that attracts attention. The key reason that table top displays and briefcase-sized folding display boards are so popular is that they get used a LOT, and create tremendous ROI for their owners.
Depending on the purpose of the display, you can pick out various designs to accomplish your task. The reason for this wide range of sizes and prices is that table top displays can be briefcases that unfold, or can be 6ft tall, 6ft wide, with tension fabric graphics and lights. Tabletop displays can range from briefcase sized folding display boards that only cost a few hundred dollars to much more elaborate, 6ft tall, dye sub printed displays with lights and graphics that can cost a few thousand dollars- clearly, the small ones and the larger units are designed for different purposes.
The main reason for the wide popularity of table top displays is their size, weight, and rapid setup. Usually, these displays are setup on table tops which are waist-high, and the presentation may be augmented with a printed table cover. Thus when the display is placed on tables in a conference or meeting presentation, people will easily see the company logo and slogan on the table throw, and see the product information and other graphics above the table, on the display. Standing or seated, the audience can clearly see the displays without having to bend over too low or crane their necks.
Without a doubt, these table top displays are one of the most effective and handy way of making your statement to your potential customers.
